MISSISSAUGA, ONTARIO--(Marketwire - Aug. 4, 2010) - MiWay, the City of Mississauga's new brand for transit service – driven by the coming Bus Rapid Transit (BRT) Project service improvements – was presented at today's Council meeting.
"Starting October 4th, 42 new express buses with the new identity and blue colour will serve passengers traveling on our current network of five express routes that extends across the city and connects to many popular destinations including the Islington Subway Station, Westwood Mall, Meadowvale Town Centre, City Centre Transit Terminal, Clarkson GO Station, University of Toronto Mississauga campus and the Airport Corporate Centre," said Geoff Marinoff, director of Transit. "In addition to frequent service during the morning and evening rush hours, customers can enjoy more comfortable seating, reading lights, power outlets for laptops and larger windows when they choose express service on MiWay – the new Mississauga Transit."
Customers can choose from two types of MiWay service: MiExpress for express travel on blue buses, and MiLocal for local travel on orange buses. When the BRT Project is operational in 2013, more express service is planned to help reduce passenger travel times and enhance schedule reliability, since trips on Mississauga's BRT corridor are less likely to be affected by traffic congestion, explained Marinoff.
"Mississauga's transit system is changing to better serve those who live and work in the city," said Marinoff. "Our new brand represents a customer-focused approach to grow ridership. This is the beginning of an ongoing journey to continually enhance the value we deliver to our existing customers and to earn the business of new riders."
The BRT Project is a high-efficiency transit corridor running east-west across Mississauga. The BRT Project will support all-station stop and extensive express bus service for thousands of riders per day, making it faster and easier for passengers to travel to, from and through Mississauga and the GTA. Visit www.mississauga.ca/brt for station locations and design plans.
A communication campaign to educate current and potential transit riders about the two types of MiWay service will occur in August and continue into the fall. The new brand identity is one of many recent investments in the transit system to help the organization deliver excellent customer service to those who choose MiWay, explained Marinoff.
Mississauga Transit fares including cash fares, tickets and monthly GO Transit stickers for shuttle service as well as weekly, monthly and annual passes will increase on January 26, 2009 to offset cost pressures required to operate Mississauga Transit.
The increase will help offset the cost of providing and continuing to improve the system for residents living and working in Mississauga. Mississauga Transit remains a safe, accessible and environmentally-responsible transportation service needed by residents across the city. Director of Mississauga Transit Geoff Marinoff
The increases include:
cash fare for children, students, adults and seniors increases by $0.25
tickets increase by $0.10 per ticket for students and adults
tickets increase by $0.05 per ticket for children and seniors
weekly passes increase by $2 for students and adults
monthly passes increase by $8 for students and adults, and $2 for seniors
annual pass for seniors increases by $24
monthly GO Sticker for shuttle service to and from Mississauga GO Rail stations increases by
$1 (no change to the $0.60 discounted cash fare on shuttle service)
Mississauga Transit invites people to ride its service for free on New Year's Eve from 7
p.m. until 4 a.m. on New Year's Day.
"Passengers can enjoy a safe and environmentally-responsible ride to and from events using
our service," said director of Mississauga Transit Geoff Marinoff. "Let us do the
driving on this festive occasion."
Mississauga Transit is sponsoring the free service on all routes from 7 p.m. on December 31,
2008 until 4 a.m. on New Year’s Day, January 1, 2009, and running extended-hour service on many
routes so that buses will depart from local malls and GO stations after midnight.
The extended-hour service listing and Mississauga Transit's holiday service levels from
Wednesday, December 24, 2008 to Friday, January 2, 2009 are available in the latest issue of In
Transit on www.mississaugatransit.com.
Mississauga Transit's onboard and bus shelter advertising contractor is assisting
with the Ride Free New Year's Eve service promotion.
Travellers can find customized route and schedule information by:
calling Citylink, the 24-hour automated information system, at 905-615-4BUS (4287) and
entering a four-digit bus stop number for the scheduled bus departure times at that stop for
any day of the week
calling 905-615-INFO (4636) for customer information
The Mississauga News is reporting that "About 20 transit passengers made an unexpected stop
in the westbound collector lanes of Hwy. 401 at Hwy. 410 this morning
after their bus caught fire." The bus was reported to belong to Mississauga Transit.
MISSISSAUGA, ONTARIO--(Marketwire - Aug. 4, 2010) - MiWay, the City of Mississauga's new brand for transit service – driven by the coming Bus Rapid Transit (BRT) Project service improvements – was presented at today's Council meeting.
